SILVA,L. L.; SILVA, Leonildo Luiz da.
Abstract:
The present study aimed to analyze the factors that are most associated with the intention of
using mobile banking by university students in the city of Campina Grande PB. In order to do
this, we used the Venkatesh, Thong and Xu (2012) Unified Theory of Acceptance and Use of
Technology (UTAUT2) Model, which had as analyzed variables, performance expectancy,
expectation of effort, social influence, habit. The study is characterized as descriptive and of
quantitative nature. The data were collected through a face-to-face survey applied to 200
university students. For the analysis, descriptive and inferential statistics techniques were used.
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The results showed that the variable most associated with the intention to use mobile banking
is the variable facilitating conditions and the least associated is the variable social influence.
This work can be used as a subsidy for banking managers in the development of strategies
aimed at the creation or improvement of mobile applications that meet the needs of the
university public.
