Aceitação e uso do Mobile Banking por estudantes universitários: um estudo apoiado no modelo UTAUT2.

Abstract

The present study aimed to analyze the factors that are most associated with the intention of using mobile banking by university students in the city of Campina Grande PB. In order to do this, we used the Venkatesh, Thong and Xu (2012) Unified Theory of Acceptance and Use of Technology (UTAUT2) Model, which had as analyzed variables, performance expectancy, expectation of effort, social influence, habit. The study is characterized as descriptive and of quantitative nature. The data were collected through a face-to-face survey applied to 200 university students. For the analysis, descriptive and inferential statistics techniques were used. 2 The results showed that the variable most associated with the intention to use mobile banking is the variable facilitating conditions and the least associated is the variable social influence. This work can be used as a subsidy for banking managers in the development of strategies aimed at the creation or improvement of mobile applications that meet the needs of the university public.