Competitividade turística sob a perspectiva da sociedade: uma nova fronteira.

Abstract

This research aimed to propose and validate a concept and determinants for the Tourism Competitiveness from the Society's perspective (TCS), as a new frontier on the tourism field that includes the Social Management approach into the tourism destination management, enabling to meet the true goal of tourism competitiveness. It is a dissertation of a Master Degree that was developed in the model of scientific papers connected and complementaries to offer an original proposal to the study field. Therefore, many methodologies have been adopted in this exploratory qualitative and quantitative research. In order to elaborate on the concept of Tourism Competitiveness from the perspective of society two meta-analyses of the main concepts of this proposal, i.e., tourism competitiveness and social management were performed. Also, a bibliometric analysis of tourism competitiveness was executed. The meta-analysis used the co-words analysis, content and consensus technique based on the Cohen’s Kappa Index. The bibliometric analysis used the social network technique supported by the VOSviewer software to analyze the field status and subsidize the theoretical proposal. The results were distributed in three papers to present the theoretical contributions of this dissertation. From these initial papers, a model to Tourism Competitiveness from the Society's perspective (TCS) was validated based on the Delphi Method through an international panel of 31 experts on the subject. The final result validated the concept, determinants, and variables for the Tourism Competitiveness from The Perspective of Society. The expert panel reduced the variables from 65 to 42. Among the contributions of this study, it highlights the reconfiguration of tourism competitiveness to include the social branch. Also, the findings contribute tourism and social management because offer a model to use as a management tool, reducing the abstraction degree of social management perspective to apply in the territories.