Responsabilidade socioambiental das empresas do município de Sousa-PB.

Abstract

The understanding of corporate management these days does not require knowledge of new paradigms influenced by neoliberalism by and the wild race in pursuit of survival in today's global marketplace. This new way of management as the principal tool is the adoption of social-environmental responsibility, which integrates marketing strategies, ethical stances are sensitive to the needs of groups that, somehow, are affected with activities of the company, trying to reach the profits as well as social development and environmental preservation. Corporate social responsibility has received increasing integration into the business as substrate of the idea of economic, social and environmental issues, assuming the subordination of business by collective well-being of present and future generations, this study is based on foundations and the principles of the constitutional role of social enterprise, social justice and human dignity, the latter covering the quality of life for workers, consumers and the community in which it operates the company, to consult about of Environmental Responsibility, focusing on the business of the municipality of Sousa-PB. It was developed examining whether there is attention to such practices in their management, whilst highlighting the lucrative returns which such practices brings the companies, since the profit is the primary requirement business own subsistence. We used the inductive method approach, by using the specific datas from some companies, which were well proved, we could provide general information covering all companies in Sousa. The procedures used historical evolution, the survey focused on commercial law, from its inception until the present day, as well as the emergence and evolution of the principle of social function and social responsibility, the comparative study, in order to draw a parallel between the social function and social responsibility, and between those and the philanthropic and legal exegesis and analysis of propositions aimed at constitutional and other laws that contribute to the extravagant understanding of the social function and social responsibility. Concerning the technical investigation, this research disposed of a questionnaire, which had the pursuit to provide a quantitative-descriptive diagnosis of the attention given to social responsibility, by those companies, and finally, the technical literature for the formation of the theoretical framework used in the construction the entire monograph, although in general scale, the companies in Sousa, once their behavior is changing, accompanying the company's current management taking into consideration environmental and social concerns, and dealing with this new way of managing its activities as the only means of staying in the competitive market. They are aware that to compete most effectively, they should introduce strategies to reduce costs, information technology, quality, all of this, based on environmental and socially responsible practices to get the new consumer, how to work with the current manpower available, new investors and stand in front of other organizations.