DAMASCENO, G. A.; http://lattes.cnpq.br/0539094156291730; DAMASCENO, Gustavo de Andrade.
Resumo:
Since antiquity, the relationships between consumers and suppliers were tainted by
discussions. With the advance of capitalist society, with trade becoming increasingly
aggressive in seeking profits and significant results, there are inevitable social and
economic inequalities between individuals, which confirmed that the application of
formal equal treatment between them is totally inadequate when it comes to
protection of rights, especially those pertaining to consumer rights and financial
institutions. This assurance of compliance with consumer hipossuficiencia was
established as a general principle of economic order in order to reconcile the
protection of the consumer with the need for economic and technological
development, which is undeniable. Thus, the law provides for the accountability of
the provider by accidents of consumption, which should ensure the fundamental right
to protection of the consumer under the Consumer Protection Code (CDC). Given the
above, for dealing with rights derived from the human personality, it is the offender a
penalty in the quest to provide indemnity to the injured person means to relieve their
feelings hurt and aggravated. Thus, this study used the research literature, by the
deductive method, whose goal is to show that the compensation for moral damages
paid by financial institutions in the special courts are negligible, since such
compensation for moral damages should serve as example and warning to financial
institutions, preventing the recurrence of practice offense for them. Compensation
should not be excessive to the point of becoming a cause of destruction of the
offender, but should not be insignificant as not to restrict or less depressing future
practices and the like, leaving the judge to apply the theory of discouragement, so as
to avoid the recurrence of fraudulent practice.