Negócios de Impacto Social: a percepção, consciência e grau de interesse pelo tema para graduandos em Administração da UFCG.

Abstract

The present article aims to identify the perception, awareness and degree of interest for the subject for undergraduate students in Administration of the UFCG Campina Grande campus. The theme of Social Business is a new business model that focuses on providing benefits that can meet social demands and transform the living conditions of low income people or vulnerable groups, and / or environmental protection. While promoting their financial sustainability. It was considered important to carry out studies that seek to identify the approach of this theme in the process of training future administrators, in order to understand how the theme is being treated in the learning environment, so that it can stimulate people to understand the importance of NIS and stimulate entrepreneurship with a focus on social. To do so, a survey was conducted, with a sample of 175 students from the UFCG Administration graduation course. The research results show that most students claim to have some knowledge about the subject and have medium to high interest in NIS, and the most commonly used means of updating for them is the higher education institution itself. The main contribution of this study is in the identification of the way that the subject is treated in the formation of the professional of Administration directed to social enterprises.