Levantamento das práticas de consumo sustentável dos graduandos em Administração da União de Ensino Superior de Campina Grande- UNESC.

Abstract

In recent years concern about environmental issues has increased significantly. In this sense, individual actions and choices motivated by environmental questions are considered essential, as well as, the consumer is seen as the responsible for sustainability, through their daily decisions that directly interfere in the productive system. Therefore, to a sustainable consumption practice, it is necessary to understand consumer behavior regards to environmental issues. Thus, in this study, the primary research's goal was to analyze the sustainable consumption of students of management degree at Union of Higher Education of Campina Grande - UNESC. The methodology was quantitative and descriptive. Data collection was carried out by structured questionnaire with 21 questions based on the scale of sustainable consumption proposed by Ribeiro and Veiga (2011). It was observed that the resource saving dimension had the best performance in the students' perception. While recycling was the least evident determinant due to students showed that they are indifferent or rarely practice this type of behavior in daily life. General results of sustainable consumption indicators displayed there are not broadly sustainable attitudes and behaviors among in day by day students.