PEREIRA, S. F.; PEREIRA, Sabrina Freitas.
Resumen:
One of the most important points of intersection in the relationship between political
agents and society is the public management, defined by Martins (2005) as the field of
knowledge and work related to organizations, where their mission is of public interest or that
its affects. Within this aspect, in 1988, with the promulgation of the Federal Constitution, social
participation has played a fundamental role in strategic planning processes aimed at the
development of public policies that will drive the target sector of the project for an established
time, govern with established guidelines and goals. This study aims to analyze the participation
of representatives of society in the planning and development of the Strategic Plan Campina
Grande 2035, which aims at sustainable social and economic development of the city of
Campina Grande- PB and surrounding cities. In order to meet the proposed objective,
interviews were conducted with government representatives and important sectors of organized
civil society and documentary research that provided the basis for the analysis process, allowing
the detection of contradictions and tensions in relation to the mentioned planning, where some
sectors of the society claimed not having participated in the Campina Grande 2035 Strategic
Plan. Based on these divergences, it can be concluded that with regard to social participation,
the plan that deals with development does not contemplate important social actors of society
and, therefore, its effectiveness depends on the effective supervision of society in view which
as mentioned management is carried out thinking social interests.
