Uma análise da cultura intraempreendedora nas indústrias de Sousa-PB.

Abstract

The present study aims to evaluate and compare the level of intra-continent culture in a sample of companies from the industrial sector located in the city of Sousa-PB. The methodology used was able to determine the level of the intrapreneur culture in 3 (three) possible classifications: little intrapreneur, moderately intrapreneur and intrapreneur. The research is based on the indicators of Pinchot and Pellman (2004) and on the engagement of other pairs. The instrument for determining the number of consecutive times was elaborated by Hartman (2006). The research source is constituted by a culture composed of standards and beliefs that define themselves as standards and behaviors of their employees. In this sense, suggests that companies create a favorable environment that supports corporate entrepreneurship. The results of the study reveal that, through the analysis of the sample with the main companies in the sector, the intrapreneurial culture is still little disseminated among its employees, since all were classified as moderately intrapreneur. Despite the same classification for all companies, they differ among themselves in the scores obtained in the evaluation of frequency of questions and indicators. Company A performed better, with highest score in total, while company C had the lowest score, so it deserves greater care in its management process. Companies B and D achieved total scores very close to each other.