As marcas mais liberadas pelos clientes do Supermercado Super Félix.

Abstract

The large number of brands of the most diverse categories of products available in the market induces the behavior of consumers when making purchases. The supermarket branch that was created in the USA, shortly after the crisis of 1929. Supermarkets in Brazil were based on the American model to begin to be inaugurated, but unlike the US that had their stores in peripheral neighborhoods. The general objective of this research is to identify the brands of diverse categories of products most remembered by customers of Super Félix supermarket in the city of Sousa-PB. The literature review worked the Marketing Administration, involving its main characteristics, fundamentals and eras, in addition to the new marketing; also the Marketing Research and its most used types, and the Branding used by the companies. The methodological procedures contemplated an exploratory and descriptive research regarding its objectives and a field survey in relation to the means, with quantitative approach. With the research it was possible to perceive which brands that take the mind of the consumer at the time of purchase are those that can carry out effective marketing campaigns in order to fix their brands in the minds of the consumers.