A qualidade da gestão na informação radiofônica, na difusora rádio Cajazeiras 1070 khz.

Abstract

This work has as objective basic to make an analysis of the Diffusing sender of radio Cajazeiras Radio, northeast Brazilian, and was developed from the research on the quality of the informative management in the Brazilian radio in general, until arriving the quality of the informative management in the Diffusing Cajazeiras Radio, main focus of this monograph. The objectives most specific of this work had been to understand as a radio sender obtains to remain as much time in air uniting the perfection technique of its equipment with the creative quality to inform of its professionals of communication. The concern with an interactive programming, with a democratic locution, the quality of its professionals and respect to the listener was important for consolidation of a company. The intention was to show as the information in a necessary radio to be managed as any another management. The emphasized informative management in this looked for to defend the freedom, the ecleticidade, the professionalism and the continuous innovation as essential attributes for the permanence of this company in the popular preference more than the four decades. The proposal was to focus as a good language, a good diccao and a constant devotion can construct a media of credibility before a community. The study object is to count to all the ability in transmitting that the Diffusing sample for the paraibana society.