Levantamento de demandas para inovação social.

Abstract

Against the social dysfunctions caused by organizational practices at exacerbated quest for the maximization of profits, consequently, growth in a market in constant changes and the maintenance of competitiveness, besides the absence of public policies, comes the need for social innovation, to execute practices through social projects for the different areas of society, in order to minimize the impacts caused by the strategies adopted by organizations and ignored by public policies. That said, this study aimed to map the social demands for social innovation in the city of Sousa, Paraíba. As a basis, the indicators addressed by the IDH, applied in the city of Sousa with the beneficiaries of the Bolsa Família Program were used. The study is an exploratory and descriptive research, and used as a data collection tool a questionnaire composed of 20 objective questions, according to health indicators, income/Work and Education, addressed by the IDH. The results obtained from the research reveal that in relation to health, 20.33% of the beneficiaries does not have outpatient care (hospital, UBS, UPA) near their homes, 40.38% go to the dentist only when they need and 19.78% they say they do not have sanitation structure in their locality. With regard to income/work, 66% of respondents say they have no future expectations with the labor market, linked to that 83% said that a family member or known, looking for a job and can not. Still among the relevant results, 46% of respondents know some kid or teenager lesser than 15 years, performing some work activity. In education indicator it was found that 85.64% of the beneficiaries know someone illiterate and 96.48% reported interest in attending in the future a college education. In conclusion, they pointed to potential opportunities for social innovation development in line with the results obtained.