Planejamento estratégico na pequena empresa: características do ambiente do ambiente e o grau de formalização do planejamento.

Abstract

This work has as its theme: Strategic Planning in Small Business: Environment Characteristics and Formulation Degree of Planning, in order to analyze the influence of strategic planning in the management and small business planning in the trade sector of the municipality of Uiraúna - PB, with the trajectory of strategic planning and the characteristics of the business strategies by identifying trends and importance in the development of small businesses. The form used research was exploratory, through an interview focused on managers of organizations to obtain data to answer our questions. The results obtained in this research, it was possible to see that some of the managers demonstrate knowledge of your company and your market and plan their administrative practices.