SOUSA, A. C. D.; SOUSA, Ana Cristina Duarte.
Resumen:
This paper comes up with mainly to analyse the effects of the implantation of oriented
productive Microcredit Programme - CrediAmigo in the potentialization of the profits of Brazil
Nordeste Bank, concentrating in the main characteristics of programme that influenced in this
result. For this reason, focus essentially in the offer of identification of the countable variables
of greatest relevance to the profitably of programme observing what the modifications in the
juncture of the others financial institutions that will entail impact in the income of programme.
Intend still to study what the actual possibilities of, indeed on face of the present changes,
the programme stand in the vanguard of Microcredit in the Brazil. Besides that will make use
of a bibliographyc and exploratory methodology in the midst of the use of a perspective as
qualitative far as quantitative having by universe of the sample the Nordeste Bank. The
profitable of CrediAmigo programme, in relation to Nordeste Bank is insered in to develop a
just return about investment in comparison with other market rate of interests, so that the
profit ranged has financial encouragement to best performance and opportunity of
improvement for their client. The data obtained through of the present persecute testify, that
of fact, the development of programme in agencies of all the BNB jurisdiction contributed of
positive way to the development of the favourable results get since its implantation and that
proceed in upward scale until the present days.
