Responsabilidade social: um enfoque sobre o balanço social da empresa brasileira de correios e telégrafos.

Abstract

The companies come using its planning capacities and organization for generate resources, seeking to promote actions in favor of the social development and to consolidate the concept and the practice of the social responsibility. Thus, in several places of Brazil, several social projects are being developed, promoting, in the best possible way, the improvement of the quality of life of the attended populations. Conscious that to invest in the social it's also something that improves its managerial image in the society, the Brazilian Company of Mail and Telegraphs it also comes following that example. That work has for objective to analyze the accounting discovered of the investments promoted by the Brazilian Company of Mail and Telegraphs in the social area. According to the analysis of the Social balance of the referred company, it's verified that the means of interns indicators of larger relevance can be highlighted the investments in the health, feeding, training and professional development for its employees, amongst the external indicators stand out the investments in the area of the culture and sport, objectifying to promote the social inclusion of the several lacking communities. Through its social actions, the Brazilian Company of Mail and Telegraphs executes your mission of responsible socially company, in the proportion that it participates in several social projects mentioned in this research, showing for the society in a transparent way. The credibility of the managerial mark is the main advantage acquired of the social investments developed by the company in the country. Referred company believes that qualifying its human capital, it gets more efficiency in its actions, and, consequently, it maintains the credibility conquered along its existence.