Ética e responsabilidade social corporativa: um estudo nas indústrias de vestuário da cidade de Catolé do Rocha - PB.

Abstract

his study consists in describe the degree of knowledge shown by the managers of apparel industries of the city of Catole do Rocha/ PB on the concepts of ethics and the practice of Corporate Social Responsibility. The paper addresses the theoretical aspects of the Ethics and Corporate Social Responsibility, in order to emphasize their importance in the business world, given that this is a new vision of management. The ethical and transparent management that establish mechanisms for dialogue with different stakeholders of the company, seeking to incorporate to the business expectations of stakeholders impacted by the performance or the organization, giving them a competitive edge in the market. The methodology used in developing this work was based on bibliographical and field research, so the research can be characterized as descriptive. The approach used in data analysis was quantitative. The data were collected from a list of active apparel industries in the city of Catole do Rocha/PB. This relationship was granted by the city tax collector. According to this government office (the collector), there are around twenty-seven (27) companies active in the city, which constitute the universe of this research. However, it was used a non-probability sample by accessibility and were addressed by 14 companies (sample), since the other 13 are enrolled by the institution as active, but are not working. Along with the 14 companies the information was collected through a structured questionnaire with clear and objective questions, answered by the managers of these companies. As a result, judging from the replies to the questionnaire, it was noted that managers are aware of concepts related to Corporate Social Responsibility, but this concept comes to be confused with philanthropy. Moreover, they find relevant to have an ethic overview of business in conducting business. Most companies surveyed works with social actions to society, because, according to them, that generates benefits for the organization. However, although believing in the positive impact the company, by the improvements stemming from social actions committed by them, do not adopt strategies for carrying out such practices of social activities.