Balanço social e responsabilidade social: um estudo na Natura cosméticos S/A no período de 2005 a 2009.

Abstract

The number of companies concerned in publishing information of social character, to disseminate the initiatives socially responsible, has increased gradually and drawing the attention of its main agents, as well as providing a picture which can strengthen-la on the market. With that, the objective of the present inquiry consists in checking if the Natura publishes information made a list to the social responsibility, which there contemplate four slopes of the social swinging. For so much, there were analyzed the annual reports of the above-mentioned enterprise, in the period from 2005 to 2009, investigating if same there meditate items made a list to four slopes of the Sociable Swinging. As result, the inquiry noted what the Natura uses like model for evincible of such a demonstrative one, the suggested for the IBASE, as well as that publishes information made a list to four slopes (environmental Swinging - 41 %; Swinging of human resources - 100 %; Demonstration of the added value - 68 %; Benefits and contributions to society in general - 67 %) of the Social Swinging in his annual reports, though such a process still does not contemplate all the items recommended by the IBASE and by the specialized literature.