FIGUEIREDO, G. F. V.; http://lattes.cnpq.br/2651565547008459; FIGUEIREDO, Glauber Fernandes Vieira de.
Resumen:
The world economic market demand from companies that make up every day more
efficiently and effectively in dealing with their activities. The financial result is
considered the main goal to be achieved by these organizations, therefore,
indispensable it becomes aware of its economic and financial performance and the
variables that can modify the value of the organization, the value drivers that are
conceptualized as any variable that affects the value of the organization. These, in
turn, are divided between financial and nonfinancial. The objective of this research is
to identify and measure the degree of importance, in view of specialists and
managers, the variables that drive and add value. As for the procedures, the
methodology was the type of literature and survey. The universe of this research
were the managers and captains of industry of the dairy industry of the city of
Sousa/PB, resulting in 44 valid observations. The data collection instrument used
was a semi-structured questionnaire, containing an open question and a list of value
drivers closed. As for addressing the problem, we used the quantitative model and,
as a technique for identification and analysis of key value drivers and their degrees of
importance to the factor analysis. Among the main results of the study is that
respondents attributed high compared with the generation of value for companies
when it comes to non-financial drivers such as Functional Qualification, Experience /
Reputation of Management, Interpersonal relations with the community and
customers represent the greatest degree of importance in this process. The inclusion
of financial variables is also important in the process as a whole. For future studies, it
is suggested to apply the same study to companies in other fields of activity. So, you
can identify the influence of different drivers for different types of business.
