A importância do planejamento e controle gerencial para as decisões das micro e pequenas empresas do setor de confecções: um estudo nas empresas do município de Catolé do Rocha-PB.

Abstract

The need of the companies is observed in they contemplate on yours you practice managerial and the planning models and managerial control that more they are adapted your reality, because the administration tends to be essential for the organizations. This work has as objective knows the level of the planning and of the managerial control in the small businesses of makings of the municipal district of Catole of the Rocha-PB, showing the importance of those tools for the good acting of the companies. For that, it presents the process of managerial administration, addressing him/it for the small business, emphasizing the planning functions and managerial control, considered essential for the quality of the administration of the businesses. The methodological procedure used in the development of this work it was the research bibliographical, qualitative and of a field research, being used of the application of a questionnaire with objective of knowing the manager's profile and which the vision that they have of the use of the planning and the managerial controls. Through it analyzes her/it of the data, it is noticed that the company involved in this research it doesn't use of any planning type and managerial control, on the part of the companies it reduces your profitability possibilities consequently harming your capacity to expand, in which verified that 70% of those companies affirm that the cause of the non expansion is due the lack of derived financial resources of the lack of a managerial control of your functions and of an appropriate planning. As it is also noticed that the companies that it is used of some planning technique and managerial control demonstrate a good acting, besides getting to accomplish new investments and consequently expanding your businesses. He/she/you understands each other that, to improve the managers' of the small businesses knowledge it is done necessary a larger direcionamento, on the part of the specialists, in what tells respect the administration of those companies, aiming at to give more appropriate support to your managers, for them to understand the importance of using managerial techniques that propitiate a good acting of your companies.