MARTINS JÚNIOR, A. D.; http://lattes.cnpq.br/0548758435412053; MARTINS JÚNIOR, Abel Dantas.
Resumen:
The aim of this study is to identify the profile of entrepreneurs in the business of
bomboniere in the city of Sousa-PB. The study was conducted through
questionnaires among entrepreneurs, who reported the difficulties encountered in the
business and the reason that led to the opening of the project, including SWOT
analysis highlighted the profile of customers, competitors, among others. Stating the
importance of entrepreneurship as a business strategy, showing the profiles of
entrepreneurs in sousenses branch bomboniere. The work was based on two types
of research, exploratory and descriptive research. In order to define the
characteristics of entrepreneurship in the study, the research sector also had
qualitative interviews and the application form with business being conducted. The
main differences between the two types of entrepreneurship, entrepreneurship and
opportunity by necessity entrepreneurship emphasize that the results indicate that
most entrepreneurs branch bomboniere in Sousa-CP showed characteristics of
necessity because of the lack of other opportunities employment, some entered the
labor market or informal way by having industry experience.