PILLATT, F. R.; http://lattes.cnpq.br/1487030523579181; PILLATT, Fábio Roberto.
Resumen:
When evaluating today business environment, it is noticed that e-business technologies
are being outlined as fundamental pieces to strengthen the value chain of traditional
business activities. Furthermore, the growth of e-business technologies in the global
market depends on several factors and transactions' reliability is one of them. This
dissertation presents an alternative to obtain and measure trust relationships on virtual
activity of negotiation, proposing a trust model for evaluation of the reliability level
assigned to a given transaction. Also it is described how the model is being
implemented and how to apply it.