Marketing digital e as redes sociais: uma vantagem competitiva para as empresas.

Abstract

In an attempt to address the competitiveness that every day increases, the digital marketing plays an extremely important role in business and is used as an integration and customer relationship tool. Strategies in social networks has a crucial role to closer relations, leaving the increasingly closer to their clients, so the same actions need to develop effective marketing in order to maximize your results. The aim of this work is to study the actions of digital marketing in social networks used by companies in the electronics in the city of Sousa - PB. To reach the objective of this study was applied research and exploratory, descriptive and explanatory character, the means for data collection was a questionnaire consisting of closed questions. The survey results show that companies use digital marketing, as well as steps toward a better relationship with the client, aiming at market competitive advantage. Social networks are used by companies as integration with customers and also advertise products tool, so that there is this approach to companies use the forces of digital marketing, particularly the approach with clients and globalization in the dissemination of images and videos through of social networks. Although it was found that the low cost compared to digital marketing strategies is a major factor that leads companies to turn their efforts in creating marketing initiatives targeted to reach competitive advantage.