Impacto da função compras na obtenção de vantagem competitiva de uma empresa varejista de móveis da cidade de Sousa-PB.

Abstract

The Brazilian retail grows with the rise of consumption and the release of credit, many chain stores expand their area of expertise and professionalize their processes, this scenario can reduce costs and gain competitive advantage over competitors is paramount. The work has as object of study a retail company that is part of this context. The research is classified as a descriptive exploratory research, a literature overview of the direct and intensive observation and a study that fits the concept of action research, sought to highlight the potential of the purchasing department in making strategic decisions that generate competitiveness in the company object of study. The work showed how the organization proceeds in the purchasing department to keep the market that alternative professionals have found to increase your chances before the competitors and the importance that differentiation plays in companies that are some restrictions on trade. The work also showed that the studied company exercised some practices by intuition and it was concluded that some processes could be improved using simple practices in the department. The survey recommended changes in how work in the sector focus of the work, trying to contribute to the reality of organization studied.