Práticas de consumo consciente: um estudo com alunos do curso de Administração da UFCG/CCJS.

Abstract

The consumer awareness is an attitude that contributes towards consuming without harming the environment, from the adoption of behaviors that may contribute to the principles: socially just, environmentally sound and economically viable in line with the concept of sustainable development. In this context, the aim of this paper is to analyze the practices of conscious students of Directors of UFCG/CCJS consumption, from the principles of Akatu. The research method was inductive and the research is classified as: bibliographic, descriptive and field. Data collection was conducted through a questionnaire applied to a sample consisting of 100 accessibility for students. For the treatment of the data was used a quantitative and qualitative approach. The main results of the research showed that the practices of conscious consumption are still moderate by most respondents, although most often plan their purchases. As regards the type of consumer research that adopted for most of the dimensions studied most is still incipient as a consumer. The practice of consuming conscious is a long process that must begin with an environmental quality education since the early years of formation of the individual to the highest level based on ethical principles and innovative and that will spread in the society.