LUCENA, A. C. S.; LUCENA, Allyson Carlos da Silva.
Resumen:
This monograph is intended to conduct a study on analysis and lending in the home
appliance retailers in the city of Sousa - PB, addressing the concepts of credit risk in
accordance with the literature in the segment, and seeking knowledge to subsequently be
presented solutions to the problems identified in the local trade in household appliances. It
was found that the appliance business in this city do not have in many respects changes and
strategies to reduce impacts caused by the breach in the local market due to the fact that
there is an ancient culture and archaic practice of selling time. Nowadays, larger companies
in the electronics industry, reported by the media have a credit policy differentiated and
treated seriously and making investments both in technology and in personnel qualification.
Remember that credit is essential to our days, mainly because we live in a capitalist society
where the demand for consumer goods is plentiful to meet the needs of others.
