OLIVEIRA, Maria de Lourdes Alves de.
Resumen:
Considering the program of Sustainable Regional Development, implemented by the
Brazil's Bank S.A., which has as goal generate work and income through
economically viable actions, socially just and environmentally correct, this study,
search show the strong performance and present of the Bank of Brazil as agent
feasibler and partner of the state and municipal governments close to the program of
the workmanship in pottery, developed by a group of 20 (twenty) artisans of the Sao
Jose district, in Cajazeiras' county district. These partnerships and incentives
generated the regularization of the close to the national association cadaster of legal
entities and artisans' participation in state fairs. The practiced activity there are
several generations, it has been fiscal incentives, training of the technicians of
Sebrae, with sights to the improvement, management and improvement of the
production, as well as, the stimulus to self-manage of collective organizations as
alternative for economic, social emancipation and people's involved politics.
