Eficácia da estratégia do desenvolvimento regional sustentável do Banco do Brasil um estudo de caso: projeto artesanato em Cajazeiras (PB).

Abstract

Considering the program of Sustainable Regional Development, implemented by the Brazil's Bank S.A., which has as goal generate work and income through economically viable actions, socially just and environmentally correct, this study, search show the strong performance and present of the Bank of Brazil as agent feasibler and partner of the state and municipal governments close to the program of the workmanship in pottery, developed by a group of 20 (twenty) artisans of the Sao Jose district, in Cajazeiras' county district. These partnerships and incentives generated the regularization of the close to the national association cadaster of legal entities and artisans' participation in state fairs. The practiced activity there are several generations, it has been fiscal incentives, training of the technicians of Sebrae, with sights to the improvement, management and improvement of the production, as well as, the stimulus to self-manage of collective organizations as alternative for economic, social emancipation and people's involved politics.