Práticas gerenciais utilizadas pelas micro e pequenas empresas do setor varejista de confecções da cidade de Sousa-PB.

Abstract

This scientific study is focused in check wich the management practices used by micro and small enterprises of the clothing sector of the city of Sousa/PB. It is a bibliographic and field search, who was made by the exploratory descriptive way done in 45 retail companies of the city by means of a semi-structured in a total of 165. The results indicates in a general way that the retailers in the city of Sousa/PB make use of management practices, however, this occurs in a particular manner and in an informal way without a plan structure is consistently able to diminish the existing process gargles decision, and the changes contained in the scenarios in which they are inserted. It is understood that this can occur because managers do not have, at least, one level of knowledge about the subject, which may be damaging decisions are implemented. In this manner, it is suggested that such managers can make use of management techniques consciously, orderly and structured in conformity the precepts of the literature. Finally, it is understood that the practices used by managers of the companies surveyed are still useful and effective in the view of managers, however, it is one necessitated the greater managerial effort in search of new techniques in an attempt minimize wealth and supposedly not stop of the enterprise.