A estratégia de marketing visando a vantagem competitiva: um estudo de caso na distribuidora Pau Brasil da cidade de Sousa-PB.

Abstract

This paper aims to show the performance of Marketing strategies developed by the distributor of beverages Pau Brasil, located in Sousa – PB, related to factors that lead the organization to actually have a competitive advantage. Therefore, we used the literature, descriptive and qualitative research through a case study in Distributor Pau Brasil. Checking the results of the analysis that their mission is to provide excellence in customer satisfaction by offering quality products and services. Regarding the internal environment, it was observed that their organizational culture is determined by the individual competition, where strives for excellence in all areas such as sales and logistics. The company also seeks to measure the performance of distributors, and stimulate the improvement of quality management and excellence in execution of the routine, in order to get the best results. Regarding the creation of competitive strategy, it is observed that is performed planning, advertising sales, and assigned the lease powers, following the step by step of the administrative tasks necessary for the development of distribution. Was also performed to analyze the external environment in order to modify their planning in a timely manner, if necessary, for only then can keep competitive.