SANTOS, J. M.; SANTOS, Joilandia Mateus dos.
Abstract:
Technological, social or demographic changes occurring in the world induce small
and medium enterprises to seek new opportunities for development and growth.
Strategic management in the assessment of competitive performance leads to
understanding of the variables and factors that make up the environment for small
and medium enterprises, the process of planning and strategic actions related to
each administrative sector thus directing to the success of companies on a market
competitive. This study aimed to analyze how the Manufacturing industry in the city of
Sousa-PB outline their strategies for functional performance competitivo. O data
collection instrument used was the standard form according to characterization the
administrative process, description of marketing strategies, human resources,
production and accounting and financial developed to understand the decision
making process, and thereby determining which competitive performance indicators
are valued by companies. Data were tabulated by Excel software. The results
indicate that there is still a lack of theoretical knowledge for the management strategy
and the use of the BSC as a management tool that allows the measurement and
monitoring of performance indicators, being unknown by most of the companies
surveyed, and how their deployment thus ensures its competitive position in the
market
