Gestão de estratégica e desempenho competitivo: um estudo nas indústrias de transformação da cidade de Sousa-PB.

Abstract

Technological, social or demographic changes occurring in the world induce small and medium enterprises to seek new opportunities for development and growth. Strategic management in the assessment of competitive performance leads to understanding of the variables and factors that make up the environment for small and medium enterprises, the process of planning and strategic actions related to each administrative sector thus directing to the success of companies on a market competitive. This study aimed to analyze how the Manufacturing industry in the city of Sousa-PB outline their strategies for functional performance competitivo. O data collection instrument used was the standard form according to characterization the administrative process, description of marketing strategies, human resources, production and accounting and financial developed to understand the decision making process, and thereby determining which competitive performance indicators are valued by companies. Data were tabulated by Excel software. The results indicate that there is still a lack of theoretical knowledge for the management strategy and the use of the BSC as a management tool that allows the measurement and monitoring of performance indicators, being unknown by most of the companies surveyed, and how their deployment thus ensures its competitive position in the market