QUEIROGA, M. M.; QUEIROGA, Marília Moreira.
Resumo:
Today is a great need to understand that both individuals and legal entities,
public or private, have a social responsibility to the problems existing in
contemporary society. In the accounting profession could not be otherwise,
given that these are professionals who take care of financial and economic
life of the azienda, providing these, the ability to understand the mechanism
inherent in the capitalist financial statements. The modern accounting system
already introduced in the university curriculum subjects such as ethics and
environmental accounting, as well as concepts not yet explored as
pedagogically as social responsibility and social reporting. As a general
objective is to analyze the social responsibility exercised by Fundacao
Bradesco SA by comparing the Social Report for 2007, 2008 and 2009. To
support this goal we seek to find out the annual reports of Fundacao
Bradesco SA in 2007, 2008 and 2009, studying the company's actions in the
social area, identify the relationship between social responsibility, ethics and
the formulation of the Social in Bradesco Foundation. The research in
accordance with the objectives is descriptive, as in the procedures examined
the annual reports of the Bradesco Foundation and watching the approach of
the problem the research was quantitative, showing the characteristics of the
reports investigated. The work shows in their own development and the
investments made by the Bradesco SA, through its Foundation in support of
social projects that will reduce social inequalities and increase the inclusion of
employees and dependents, as well as society as a whole. It describes the
actions and social projects that are working and do not expect only the
attitudes government to solve social problems. It is the private sector taking
advantage of social accounting to human development in society.
