Ética e responsabilidade social: caso Bradesco S.A e sua fundação social, anos 2007, 2008 e 2009.

Abstract

Today is a great need to understand that both individuals and legal entities, public or private, have a social responsibility to the problems existing in contemporary society. In the accounting profession could not be otherwise, given that these are professionals who take care of financial and economic life of the azienda, providing these, the ability to understand the mechanism inherent in the capitalist financial statements. The modern accounting system already introduced in the university curriculum subjects such as ethics and environmental accounting, as well as concepts not yet explored as pedagogically as social responsibility and social reporting. As a general objective is to analyze the social responsibility exercised by Fundacao Bradesco SA by comparing the Social Report for 2007, 2008 and 2009. To support this goal we seek to find out the annual reports of Fundacao Bradesco SA in 2007, 2008 and 2009, studying the company's actions in the social area, identify the relationship between social responsibility, ethics and the formulation of the Social in Bradesco Foundation. The research in accordance with the objectives is descriptive, as in the procedures examined the annual reports of the Bradesco Foundation and watching the approach of the problem the research was quantitative, showing the characteristics of the reports investigated. The work shows in their own development and the investments made by the Bradesco SA, through its Foundation in support of social projects that will reduce social inequalities and increase the inclusion of employees and dependents, as well as society as a whole. It describes the actions and social projects that are working and do not expect only the attitudes government to solve social problems. It is the private sector taking advantage of social accounting to human development in society.