SILVEIRA, C. S.; http://lattes.cnpq.br/7148834591787419; SILVEIRA, Cristiane Soares da.
Resumen:
In the competitive market, where companies are inserted, customers are increasingly
demanding, requiring organizations to take a interactive and modernizing stance in order to
add value for their product. Therefore, the activities of planning and production control
operate in order to decide on the best use of the productive resources to meet the needs of
customers, aligning, thus, the competitive strategies of the company to its factory–floor. In
this context, this study mainly aimed to demonstrate the potential improvements brought by
the use of a model of planning and production control in a branch company of ice cream in
the city of Sousa . The research is classified as to the objectives, as exploratory and
descriptive, and, as to the technical procedures, such as literature and case study, using the
non-participant observation and interview for data collection and qualitative procedures for
data analysis and interpretation. In the study, it became clear that the company experiences
the activities of PCP intuitively, based on expectations and opinions of decision makers.
During the data analysis they were raised optimization opportunities of the system of planning
and production control as activities systematization; use of quantitative methods of demand
forecasting ; capacity planning based on forecasted demand; aggregate planning through
balancing strategy, capacity and demand; time calculation of depletion and production
scheduling to program it; coordination of the purchase and production orders through an
MRP system, and effective control of stock, through the use of tools such as ABC
classification, minimum stock and economic quantity of purchase. These optimization
opportunities allow the company to organize and systematize the PCP activities in order to get
improvements such as reducing of the costs, production time and unplanned losses;
compliance with delivery to the customer; financial gains, and also, informations necessary to
take decisions that directly impact on the competitiveness of the company.