Otimização do processo de fabricação á luz das técnicas do planejamento e controle da produção em uma indústria de sorvetes da cidade de Sousa-PB.

Abstract

In the competitive market, where companies are inserted, customers are increasingly demanding, requiring organizations to take a interactive and modernizing stance in order to add value for their product. Therefore, the activities of planning and production control operate in order to decide on the best use of the productive resources to meet the needs of customers, aligning, thus, the competitive strategies of the company to its factory–floor. In this context, this study mainly aimed to demonstrate the potential improvements brought by the use of a model of planning and production control in a branch company of ice cream in the city of Sousa . The research is classified as to the objectives, as exploratory and descriptive, and, as to the technical procedures, such as literature and case study, using the non-participant observation and interview for data collection and qualitative procedures for data analysis and interpretation. In the study, it became clear that the company experiences the activities of PCP intuitively, based on expectations and opinions of decision makers. During the data analysis they were raised optimization opportunities of the system of planning and production control as activities systematization; use of quantitative methods of demand forecasting ; capacity planning based on forecasted demand; aggregate planning through balancing strategy, capacity and demand; time calculation of depletion and production scheduling to program it; coordination of the purchase and production orders through an MRP system, and effective control of stock, through the use of tools such as ABC classification, minimum stock and economic quantity of purchase. These optimization opportunities allow the company to organize and systematize the PCP activities in order to get improvements such as reducing of the costs, production time and unplanned losses; compliance with delivery to the customer; financial gains, and also, informations necessary to take decisions that directly impact on the competitiveness of the company.