OLIVEIRA, D. G. H.; http://lattes.cnpq.br/3169022725900949; OLIVEIRA, Danielle Galdino Henrique de.
Resumen:
The stock rupture is characterized as the product lack in the gondola or stock of a store,
disabling her/it of assisting her/it a consumption request. With the intensification of the
competitiveness and the decrease of the markup, the organizations have been looking
for solutions more and more for if they maintain in the top of the market and some of
these solutions are found inside of the own company. It is the case of the administration
of supplies that appeared as an obligation in the control of the stocks and today it is
practiced as competitive factor and aggregator of value. The present study has as
purpose to discover as the administration of supplies is capable to repress and to
eliminate a problem affects 10,2% of the Brazilian retail section on average, the stock
ruptures, in a located supermarket in the city of Patos-PB, as well as to identify his/her
extension and the importance inside of the same. For such ends, the research was
developed as study of instrumental case and being used of the simple observation,
documental researches and interviews structured for the collection of data. After
dimension the rupture index and to identify their causes, as well as to verify that
practices of the administration of supplies are applied inside of the organization, which
were shown quite inefficient, the one that is believed be the reason cause of so loud
rupture level in relation to the market section, became possible to propose which
improvements arising of an implementation and standardization in the system of
administration of supplies of the company would be appropriate in the project of the
elimination of the stock ruptures, elapsing in the satisfaction and the customers' loyalty,
in the earnings of competitiveness and in the decrease of the losses of sales and revenue.
