Sistema de gestão ambiental e suas relações com a competitividade: estudo de caso em empresa processadora de sorvetes e picolés em Sousa-Paraíba.

Abstract

The relationship between a system of environmental management and competitiveness has drawn attention of many researchers and society, so as to capture the benefits between the two variables. This work aims to identify the possible contributions of the environmental management system ISO 14001:2004 for the competitiveness of a company in the city of Sousa - PB. For it is presented in the theoretical framework of how the environmental variable and environmental management fall in the economy, as the system is organized environmental management standard, how it is structured competitiveness, according to Coutinho & Ferraz (1993) and benefits face in this respect according to some authors. The research took place in a processing company ice cream and popsicles city cited where categorizes as a case study. Using this research method, we sought information through the intensive use of forms, interviews and non-participant observation. The data were grouped and analyzed according to the principles of the referenced standard and the competitive dimensions of Coutinho & Ferraz (1993), used as the basis for this work. In the third part of the discussion were raised some possible contributions of the environmental management system for business competitiveness. Contacted on the environmental management results in weak situation and competitiveness of the company at a moderate level. Moreover, it can be inferred that with improved environmental management crafted raise the index of organizational competitiveness.