BEZERRA, D. O.; Douglas Oliveira.; BEZERRA, Douglas Oliveira.
Resumen:
In the current business scenario concern for environmental management has
become part of business strategies. The topicis discussedin all media, whether in the
media, schools, businesses, government, and in all parts of society. The interest and
importance of the subject brought new forms of management for the corporate
sector. This theme enables the organization to achieve the level of environmental
performance for her determined and promotes continuous improvement over time.
Consists in planning their activities with the intent to eliminate or minimize impacts to
the environment through preventive actions. We performed an exploratory and
descriptive research through the inductive method in industries of textile, furniture
and food in the city of Cajazeiras-PB which is important to understand that the
company is an entity potentially polluting of the environment has an important role to
play in sense to adopt its strategy practices that minimize the environmental impacts
arising from your business system. To achieve this goal, we used the model
Structure-Conduct-Performance-Environmental. The results showed that firms have
an in environmental performance and strategic position in opportunistic. To achieve a
responsible position is essential that companies start to adopt environmental models
more consistent with this stance, the example of an ISO 14001 EMSruledon.
