Avaliação da estratégia ambiental: um estudo em indústrias de transformação na cidade de Cajazeiras-PB.

Abstract

In the current business scenario concern for environmental management has become part of business strategies. The topicis discussedin all media, whether in the media, schools, businesses, government, and in all parts of society. The interest and importance of the subject brought new forms of management for the corporate sector. This theme enables the organization to achieve the level of environmental performance for her determined and promotes continuous improvement over time. Consists in planning their activities with the intent to eliminate or minimize impacts to the environment through preventive actions. We performed an exploratory and descriptive research through the inductive method in industries of textile, furniture and food in the city of Cajazeiras-PB which is important to understand that the company is an entity potentially polluting of the environment has an important role to play in sense to adopt its strategy practices that minimize the environmental impacts arising from your business system. To achieve this goal, we used the model Structure-Conduct-Performance-Environmental. The results showed that firms have an in environmental performance and strategic position in opportunistic. To achieve a responsible position is essential that companies start to adopt environmental models more consistent with this stance, the example of an ISO 14001 EMSruledon.