A influência dos elementos do ambiente empresarial externo na gestão das Farmácias e Drogarias independentes da cidade de Sousa-PB.

Abstract

The retail pharmacy sector is constantly influenced by elements of the external business environment, whether by laws, regulations, competitors, or even opportunities arising. It is a promising sector that is growing every year and attracting more investors themselves. Before this study sought to identify which elements of the external business environment in pharmacies based in the city of Sousa, PB. This study is characterized as a quantitative, descriptive literature and held a universe of 29 managers of pharmacies in the city, according to the AGEVISA (State Agency for Sanitary Vigilance), office Sousa - PB. The research results have identified elements that influencers management are: the tax burden, the burden (ANVISA, AGEVISA and CRF) and competition. And these elements impact the management of organizations, with a reduction of sales, decreased customer, declining profit, also found that the elements have positive influence, as the case of PFPB (Popular Pharmacy Program in Brazil), Associations, laboratory programs that impact the company with the increase in sales, number of customers, best bid, differentiating the drugstore market. It was also found that the way the company is affected depends on the manager's decision in the case of SNPGC (National System of Management of Controlled Products), that it is a regulation of ANVISA (National Health Surveillance Agency), but is identified as an implement, which increases sales, stock control and deference to the organization in the market.