O significado do bullying na mídia impressa paraibana.

Abstract

One of the themes about human behavior which has won more written and televised news in the last decade is bullying. This article discusses the meaning of bullying in media paraibana trying to find the definitions of this phenomenon, the explanations for the occurrence of bullying and strategies to combat it. It is about a qualitative research which used content analysis of media materials as analysis. It was included in the material to be analyzed all reports containing the term bullying in the digital collection of Paraíba newspaper in the period from January 2010 to October 2014. The survey was conducted on copies of Wednesdays and Sundays. With regard to definitions, it was observed that there is a diversity of ways to define bullying, among which we can highlight the "maltreatment" and "abuse". We also note terms for specific forms of bullying and cyberbullying and mobbing. Different theories have been used to explain bullying: the advancement of technologies and social networks; capitalism, competitiveness and even the presence of some characteristics that make some individuals "different". Finally the combat strategies shown to be different and are related to bills, awareness, prevention and the importance of parental involvement.