SOUZA, L. S. B.; http://lattes.cnpq.br/0367556584279858; SOUZA, Lais Santos Barbosa de.
Abstract:
The following study brings some discussions about the social representations of people who use drugs in the Brazilian media specifically analyzing the G1 news portal. Throughout the article we identified how the images that concern these people consolidate, so that, historically, the literature tells us that these settings are mainly related to two perspectives: security and health. In each section of the text we seek the same goal: to highlight how the image of people who use drugs is presented in historical and cultural context, in Public Policy and through the media. After this course, we enter our theoretical perspective, the Serge Moscovici’s Social Representations theory and his study of media focusing on the diffusion system. As to what concerns the criteria used for data collection, we delimited the historical period to the year of 2012, after the release of the Federal program “Crack, é possível vencer” using to search the expression “drug users 2012”. In addition, we selected the stories which had comments from the readers. Thus, we got to the number of 34 articles for analysis. The method of analysis was the qualitative thematic content of Bardin. As for the results obtained, a main axis consisting of "Who is this drug user?” creating five categories that answer this question from elements found in the news, which are: Person who depends on substance; Without autonomy and loser; Dangerous and criminal person; Person who brings danger to the family and the Person who uses drug and is ashamed of him or herself. Besides, two perspectives of thoughts and social/institutional practices were identified that serve to anchor the social representations on these people, the Security/Justice and the Health/Social assistance.