GABRIEL, R. V.; http://lattes.cnpq.br/6997867109312866; GABRIEL, Rosemildo Vieira.
Résumé:
Faced with the global financial crisis, many policy decisions were taken by different countries
in order to reduce the negative impact on real variables in the economy. Brazil, however, was
one of the countries that have not suffered many disastrous consequences for its financial
system which does not mean that the economy was entirely strong, the reduction of IPI was
one of the measures adopted by the government to try to encourage consumption and heat
economy. Thus, it is clear that the financial statements of the companies are one of the
instruments for measuring financial performance available to managers. Therefore this study
sought to highlight through analysis of financial economic indicators and horizontal and
vertical analysis, if there was any impact on the outcome of retailers of white goods caused
by the reduction of the IPI rate during the analysis period. Regarding the methodological
approach it is concluded that with respect to the objectives, the research is descriptive and
explanatory character, and how to address the problem it is quantitative and qualitative
character. We used to survey data a total of 10 indicators, in addition to horizontal and
vertical analysis in six (06) years or periods. In seeking to achieve the objective of the
research results in graphs and tables were shown giving a position of each indicator. In
practical application of the work proceeded a search in three (03) large retail companies,
namely: Company Via Retail, Lojas Americanas and Magazine Luiza. The financial
statements used in the study were the Balance Sheet and the Income Statement. During the
review period the three companies even with fluctuations managed to get good results.
