O modelo C na formação de modelos de negócios sociais

Abstract

This work aims to analyze the perception of entrepreneurs about the contributions of Model C in the modeling of their social businesses. In this way, it contributes theoretically and empirically when addressing social businesses linked to opportunities and their development challenges through the use of the Model C tool. Thus, it moves forward by solving a business model that explores institutional integration and allows a holistic, systemic structure of activities creating value. In methodological terms, it presents a qualitative approach of the descriptive type, and a multicase study was carried out in three Brazilian social businesses. For data collection, an interview script created based on the categories of the Model C framework was applied, as well as the interviewees' perception of how the tool helps the development of their business model. The analysis of the results was performed after the application of the research instruments, direct observation, and secondary data, with the aid of the software ATLAS.ti. Based on the assumption that a social business model mixes several institutional logics combining social and financial missions in a balanced way, the results show that Model C helps entrepreneurs to model their social businesses, specifically in the elaboration of organizational capacities, business flow and theory of change, dimensions pertaining to structuring social businesses.