Dimensões da coopetição no contexto da sociedade: evidências de destinos turísticos

Abstract

This research objective was to propose and validate a concept, dimensions and, variables for Social Coopetition, as an integrative model between social management and strategic management based on coopetition. On the one hand, the research contributes to becoming the framework of social management more tangible to the practice of society and the market. On the other hand, this study expands the theoretical basis of coopetition by bringing the level of society, i.e., underexplored levels yet. It is a master's thesis structured on three correlate and complementary papers towards an innovative proposal in the field of research on coopetition. Qualitative and quantitative methodologies were adopted, which include multivariate statistical analysis techniques for qualitative data, namely: Descending Hierarchical Classification Analysis, Similarity Analysis, Factorial Correspondence Analysis performed in the IRAMUTEQ software with the R software interface. Also, we performed the procedures of purification and scale validation using a quantitative methodology based on Exploratory Factor Analysis. The results empirically validated the concept, dimensions and variables of social coopetition, having reduced the proposed model from 101 to 48 variables grouped into 13 factors: social asymmetry, individual and collective benefits, socio-political characteristics, communication, competition, social competence, commitment social, previous experience, social governance, interdependence, technological and innovation level, cultural similarity and social value. The findings produce an unprecedented proposal in the literature and at the same time offer a management tool of coopetition networks at the level of society, in order to consolidate this hybrid behavior that can produce social value, that is, create value by mitigating social problems.