Avaliação da qualidade do serviço terceirizado de impressão a partir da percepção do usuário: um estudo no IFRN.

Abstract

Service quality is inherently related to the ability of the actions, attitudes and behaviors from supplier to solve problems or to offer benefits to customer in order to meet their needs and provide satisfaction. Assessing this service is not trivial as it permeates individual expectations, which are essentially intangible and subjective. The objective of this research was to evaluate the quality of the outsourced printing service at Central Natal Campus of the Federal Institute of Education, Science and Technology of Rio Grande do Norte, from the perception of its internal users. Exploratory and descriptive research was characterized as a practical and applied case study focused on a people-centered approach and has adopted mixed methods in data collection, such as in-depth interviews, field observation and a semiprocessed questionnaire application adapted from the literature, always focused on a peoplecentered approach. This strategy has overcome the limitations of a qualitative or quantitative bias and has ensured greater robustness in the analysis. Quantitative data were submitted to the descriptive statistical technique and the Factorial Analysis, being identified four latent and consolidated dimensions as relevant variables that best explain service quality in the print islands model, namely: collaborative attendance empathy (24.37%); reliability in the system operation (23.67%); promptness at solving problems (16.42%) and use security and user training (6.56%). The triangulation of these success critical factors with other qualitative data collected provided a deeper understanding of both positive and negative aspects of the service. The final diagnosis points to the success in adopting the outsourced solution, with great users’ satisfaction. On the other hand, 19 (nineteen) proposals were presented for the purpose of correcting existing obstacles, such as a better dissemination of the printing policy in the Campus and the implementation of continuous operational training, contributing to improve the service offered. As a limitation, the investigation did not take into consideration the opinion of the technical support teams both from the outsourced company and the Campus.