Perspectivas da responsabilidade civil das empresas de compras coletivas/e-commerce à luz do Código de Defesa do Consumidor.

Abstract

The collective shopping, consolidated worldwide in 2008, was established in Brazil after only two years, with the website Peixe Urbano, corresponding the new worldwide fever consumption. Characterized by selling coupons they receive discounts up to 90% to a specific number of people interested in the same product or service, whose sale is intermediated by a site that uses its name to promote and disseminate such offer. The collective buying has become the subject of major complaints when it sought to examine the liability of those who gave rise to the problems arising from this commercial practice. As a result, the goal of this study is to make clear that even tough there is no such a specific legislation regarding electronic commercial transactions, it is possible to apply the Consumer‟s Protection Code in the view of the theory of Dialogue sources as a support to the integrated rule showed in the article 4 of the Introductory Law to the Brazilian Standards Law. Furthermore, the report aims to study the issue raising the law projects, newly approved Decree, current public policies related to e-commerce and some independent mechanisms, all for the sake of improving consumer‟s operation transactions before the collective shopping. Furthermore, the methodological procedure being used in the literature, the report aims to study the issue raising the law projects, Decrees in force recently published regulating consumer protection and some mechanisms such as the Citye.net, which operates independently, with a focus on improving the functioning of consumer transactions before the collective buying.