NUNES, E. R.; NUNES, Emanuelly Rodrigues.
Resumo:
He adoption of eco-innovations in tourism ventures emerges as a way to modify the way services are offered leveraging the generation of environmental, social and economic benefits, for both company, society and the environment, thus contributing to a sustainable development of the activity. In this context, this research had as main objective to analyze if the practices of eco-innovation adopted by the tourism sector contribute to the sustainability of the tourist activities in the Municipality of Cabaceiras-PB. In methodological terms, the research was classified as exploratory and descriptive, conducted in the form of a case study. As a methodological basis, the model proposed by Rennings (1998, 2000) was used to identify the typification of the eco-innovations present in tourist establishments, as well as the SISDTur, proposed by Hanai (2009), in order to outline a general scenario of the sustainability of the tourist activity in Cabaceiras-PB, and later to relate the adoption of eco-innovations with the tourist sustainability of the municipality. To do so, the data were analyzed through the qualitative approach, under the technique of content analysis. Thus, the analysis of the results allowed to infer that the adoption of eco-innovations by tourist enterprises has as main objective the achievement of economic gains, which is directly related to the scenario of the sustainability of the tourism activity that presented 4 dimensions with a potential unfavorable to the sustainability. In this way, it was possible to verify the existence of the direct relationship between the adoption of eco-innovations by tourism enterprises and the sustainability of tourism activity. It is hoped, therefore, that these results will aid future studies, allowing a better understanding about the literature, as well as, it will serve as a support decision-making process for the managers of the enterprises.
