Potencial impacto da servitização na indústria de manufatura brasileira: uma revisão sistemática.

Abstract

As it is increasingly essential for companies to seek innovation, so that they remain competitive, servitization emerges as an excellent opportunity for the manufacturing industries. Thus, the main objective of this work is to survey the potential impacts of servitization on the manufacturing industry. Thus, it is proposed to identify the possible trends for servitization, as well as to understand the motivations that lead companies to move towards servitization. Finally, the potential opportunities arising from the transition from a company providing goods to company providing integrated packages of goods and services are presented. As for the methodology, this research has a qualitative and descriptive approach. As a result, the answers to the proposed research questions were achieved, where the potential challenges, opportunities and benefits that servitization can generate for companies were presented and pointed out. Among the potential challenges, the main one found was the challenge of hiring qualified personnel to perform the services, in relation to the possible opportunities, the opportunity of marketing was observed, lastly, the benefit identified predominantly was the potential financial one.