ALVES NETO, C. B.; http://lattes.cnpq.br/8851781796144285; ALVES NETO, Cícero Barbosa.
Resumen:
The Federal Constitution of 1988 enshrined education as a right of all, including expressing that the State must guarantee its access to the highest levels, giving universities the possibility of autonomy in didactic-scientific, administrative and financial and patrimonial management, through the annual reserve of sufficient resources for its maintenance and development. However, the values allocated to higher education are scarce and do not meet the needs and challenges of institutions, which can lead to their stagnation, precariousness of their structure, equipment obsolescence and a decrease in the quality of services. For this to be avoided, it is necessary to increase your budget, which can be achieved through the raising of external resources. Given this context, what strategies of fundraising could be applied in the UFCG, considering the context of its different Teaching Centers? The general objective of this study is to analyze and present strategies for raising external resources applicable to the UFCG, considering the context of its different Teaching Centers, in order to collaborate so that its sustainability and financial autonomy can be achieved, making possible the overcoming of budgetary constraints. For this, an exploratory, descriptive and multi-case study was performed through the qualitative analysis, whose data were collected through questionnaires with the directors of the Centers that compose the university. Through the results, it was possible to carry out the organizational diagnosis of the university, to raise its investment needs, to demonstrate the strategies of fundraising, to discover the difficulties in its adoption and to verify the aptitude of the directors in the implementation of other strategies still not used. Finally, a plan of action was drawn up that allows the implementation of strategies to
attract external resources in an institutionalized way.
